There’s a unique balance that is required when developing and implementing a Social@Scale solution in a large enterprise.
The “social” side that says, “we are committed to treating our customers as people, as individuals, not as numbers in a database.”
The “scale” side demands automation, replication, and process.
The partner and platform that an enterprise chooses to use must reflect this balance as well.
Facebook and the Challenge of Global Brand Page Management
We’ve seen brands struggle with this as it relates to managing multiple (if not hundreds) of Facebook Brand Pages.
This is why we are excited to share two pieces of news that address the needs of global brands, but also serve as guidelines for managing Social@Scale.
Global Governance with Flexibility
Today, we’re announcing the availability of the Sprinklr Social Application Suite (SAS). This module enables brands to set levels of permission by roles and geography.
Now, marketers can be assured that local teams stay consistent with larger corporate goals, but have the flexibility to innovate as needed. Global teams can also can lock down the look and feel of a Facebook app, while facilitating content customizations. (You can see a quick video here or a quick overview here).
Selected as a Facebook Preferred Marketing Developer
We are also excited that Facebook selected Sprinklr to be a part of its Facebook Preferred Marketing Developer program, which recognizes companies that have developed
technologies in one or more area of specialization (we have two-Pages and Apps). You can find out more about the PMD here.
However, there is a bigger message here.
There is a growing, industry-wide recognition of the need for solutions and companies that focus on delivering truly Social experiences at a global Scale.
It’s the evolution and iteration to a business world focused on Social@Scale.
Tags: community manager, Facebook, Marketing, outbound, SAS, social application suite, social governance, social scale
