Are you familiar with the 80-20 Rule, also known as the Pareto Principle?
The math can be applied to many different aspects of life, but essentially it is that 80 percent of your results often come from only 20 percent of the causes.
- So, 80 percent of your sales might come from 20 percent of your customers.
- 80 percent of your time listening to music might be devoted to only 20 percent of the songs on your iPod.
- And 80 percent of your Spam comes from 20 percent of your Facebook visitors?
Or in the latter case, as many Community Managers at large brands know, perhaps most of your junk comments are coming from only a handful of individuals. Last August, self-proclaimed “Spam King” Sanford Wallace was indicted for sending 27 million Spam messages to 500,000 Facebook accounts.
But Community Managers don’t need to be dealing with a sophisticated guy like Wallace to have major headaches. All it takes is someone with a grudge or too much time on their hands.
Sprinklr’s Facebook Block/Unblock feature gives troublemakers the boot.
Within Sprinklr Conversation, Channels, Monitoring Dashboards and Client Queues, hovering the cursor over the user’s profile name will give you the option to let our “bouncer” immediately pounce into action.
Once a user is blocked, they cannot post, comment, like or share anything on your page. And their profile picture will be framed in red whenever they show up on your Sprinklr monitoring feeds.
Sprinklr users cannot accidentally respond to a banned Facebook fan. If you try to do so, you will receive the following error message:
There’s no justifiable reason to let a small number of disgruntled, malicious or self-serving commentators disrupt the overall tone and spirit of your Facebook page. Every second wasted on a Spammer or troublemaker is time that could have been spent engaging with loyal customers — or courteously addressing legitimate criticism.
And like any professional bouncer worth his weight, Facebook Block/Unblock comes with brains as well as brawn. Nothing is irreversible. If a banned user was either mistakenly booted or has since made amends, hovering over their name again will give you the option to unblock them.
We believe in second chances. And as in life, sometimes our best friends are former “enemies.”
(Sprinklr clients can download a slideshow on the Facebook Block/Unblock User feature here).