Facebook has trained marketers to focus on racking up “Likes,” but it’s looking to expand its vocabulary through 60 new lifestyle apps.
Users started to get a taste of a post-like Facebook ecosystem after the F8 conference in September, when a new breed of social apps were launched from partners like Spotify, which informs users when their friends have “listened” to a song or “read” a Washington Post story in the ticker in the upper-right corner of their page.
The broadening of Facebook’s vocabulary could ultimately make its “sponsored stories” ad units — which are served to friends of users who have engaged with a brand — more compelling to marketers. While today’s sponsored stories mostly inform about “likes” and check-ins, a future iteration could be more brand-specific by applying customized verbs. (Hypothetical example, Jessie “ordered” a pizza from Dominos.com.)
Learn more about Facebook’s new apps at adage.
Tags: engagement, Facebook, Social media
