Social media and ecommerce have evolved since 1-800-FLOWERS launched the first Facebook storefront in July 2009. Internet users have become more comfortable with online buying on Facebook as they spend more time on the site.
While social commerce still represents a tiny percentage of overall retail sales, and Facebook is just one social site, that site is the clear leader and already offers retailers a variety of options for converting users into consumers. Some of those consumers are warming to the idea of buying products and services while on the site.
In a Q4 2011 Oracle survey of North American internet users,
- Nearly one in five respondents said they would buy through Facebook or had already done so
- 15% were not aware they had the option
- Approximately a third said they would never purchase products via Facebook
Read more details on this study at emarketer.
