Facebook has ended the Reach Generator program for premium advertisers.
Reach Generator allowed advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor their page posts and guarantee a 75 percent reach of the page’s fanbase over a month-long period.
Since then, the social network has opened up opportunities for pages to reach users more effectively.
Facebook also recently introduced Promoted Posts for pages with more than 400 Likes. This makes it easier for pages to increase the reach of their posts without going through the ad dashboard. Like Reach Generator, Promoted Posts ask advertisers to pay a set fee to reach a portion of their existing audience.
Read more details on these changes at insidefacebook.