Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, The service will allow advertisers to target specific types of Facebook users based on their browsing histories with pricing to be based on cost per thousand viewers, and spots to be sold via third-party technology partners.
TechCrunch offered this guide to how Facebook Exchange will work:
- A user visits a travel site that hired a demand-side platform (one of the third-party technology partners listed below) supporting Facebook Exchange.
- A cookie is dropped on that user’s computer, typically when they have shown purchase intent.
- If the user fails to make a purchase, or the advertiser wants to market to them more, the DSP contacts Facebook and gives them that user’s anonymous user ID.
Read more details on these Facebook updates at allfacebook.