Facebook has begun introducing a new feature which allows business pages to receive private messages from their fans on the social network.
The new communications option, which has appeared for Asia-based admins only so far — is a significant introduction that will allow businesses to interact more closely with customers on the service than ever before.
Benefits for consumer facing businesses:
- More personal communication with individual customers, opening the possible of a greater level of customer service on Facebook.
- Likely less off-topic comments on company pages and reduce communication lost when Facebook fans fail to take their comments to customer service channels outside of the social network.
Read more on this new Facebook feature and how it can benefit your business at thenextweb.
Tags: brand, Customer service, Facebook, Social media, Social Media Marketing
