Facebook Launches Collections, Allowing People to Buy Items Pictured

Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.

 The site is testing Collections with certain retailers.  In addition to the normal like, comment, or share prompts, product-based image posts from these pages will include collect or want options, too. Products within a collection will also have a buy link, sending people to the brand’s website to purchase the item.

Read more details on this new feature at AllFacebook.

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This entry was posted on Wednesday, October 10th, 2012 at 10:18 am and is filed under Social@Scale: Community Manager, Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

  • @sanaahmed

    If pinterest did this too, wouldn’t it be interesting!


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