Facebook Makes It Official: An External Advertising Network is Coming Soon

Businessweek shares that Facebook is now going to use the data it has about your likes and dislikes to show you ads outside of Facebook. This is the first real confirmation that the company is going to roll out an advertising network that extends beyond just its own walled garden, and it could turn out to be one of the biggest factors in the success or failure of Facebook’s revenue-growth strategy.

Sponsored stories are one way of trying to solve that problem. An external advertising network—one that uses information about users and their activity on Facebook as a way of targeting external ads on other websites—is another way.

Read more details on this story at businessweek.

 

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