Sally Field's "You Like Me" Oscar speech is often parodied as the ultimate example of our human need for validation.
Whether you saw the ceremony or not, Sally Field’s Best Actress acceptance speech at the 1985 Academy Awards (for her performance in “Places in the Heart”) remains the standard for unabashed emotion and a symbol of the universal human desire to be liked.
Field is often parodied as saying “You like me, you REALLY like me!” But she actually said “You like me. Right now, you like me.” When he didn’t get an Academy Award nomination for “Drive” this year, snubbed actor Albert Brooks tweeted “You don’t like me. You really don’t like me.”
The Facebook “Like” has become so pervasive in the social media culture that it’s almost tough to imagine what commentary was like before the ubiquitous “thumbs up” symbol.
Your total number of Likes is one of several meaningful metrics measuring community engagement. It’s your targeted Facebook mailing list — people who have already interacted with your content and are presumably open to receiving more. But the number of fans on your official Facebook page doesn’t tell the whole story.
The Facebook Like button can be embedded externally on all your content across the Internet: brand webpages, blog posts, anywhere you wish. Your customers who click on this constantly updated content are not always the same people you see counted as one of your official fans. But Facebook does keep track of who these “bonus fans” are, and so can you.
The Facebook Open Graph Account in Sprinklr allows you to reach all the people who have clicked “Like” buttons embedded on your various websites. You can add as many URLs that contain the button codes as you wish.
When you post, your message will go to every person who originally clicked “Like” on your specified URLs. This feature reaches out to the broad audience of people who endorsed your specific content across the Web rather than just on your general Facebook fan page.
Sprinklr helps global brands be Social@Scale. Reaching out to past Likes is a way to rejuvenate tens of thousands of mini-conversations with engaged customers.
People do really like you, although you’ll never get an Oscar to show for it. The Sprinklr Facebook Open Graph Account makes sure all your admirers don’t feel ignored.
(Sprinklr clients can read additional notes on how to set up a Facebook Open Graph Account here).
Tags: community management, Embedded Facebook Like Buttons, Facebook Likes, Facebook Open Graph, social media manager, Talking About This
