InsideFacebook discusses Facebook testing of a new design for a section of its site formerly called “Discover Facebook’s Popular Pages” where users can find new pages to Like. Now called “Like Your Favorite Pages,” the site focuses on helping users connect to pages they’re most likely to be interested in, not just what’s most popular.
Some users are seeing links to the site from their Facebook bookmarks bar. After clicking the link, users are presented with a few dozen recommended pages. These seem to be suggested based on recent check-ins, pages they’ve visited, Open Graph activity and friend connections.
In order for Facebook ads to be relevant, users need to have complete profiles including their likes and interests.
Read more details on this feature at insidefacebook.