Facebook Prepares for Location Based Mobile Advertising

Facebook says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

facebook logo“Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers,” Carolyn Everson, Facebook’s VP-global marketing solutions, said  “We’ve had offers being tested over the last couple of months.”

Currently, mobile advertising shows up in the form of stories in a news feed, the place that users also find updates from friends like new pictures or relationship status.  Facebook already allows companies to serve ads based on ZIP code, and a mobile product could use more specific, real-time data.

Read more details on these Facebook advertising updates at adage.

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This entry was posted on Monday, June 18th, 2012 at 1:01 pm and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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