“Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers,” Carolyn Everson, Facebook’s VP-global marketing solutions, said “We’ve had offers being tested over the last couple of months.”
Currently, mobile advertising shows up in the form of stories in a news feed, the place that users also find updates from friends like new pictures or relationship status. Facebook already allows companies to serve ads based on ZIP code, and a mobile product could use more specific, real-time data.
Read more details on these Facebook advertising updates at adage.
Tags: Facebook, location based services, mobile, news, social media manager




