Advertisers looking for higher ROI from their Facebook self-serve ads may soon see some new tools. Facebook told Techcrunch its testing new features like “Objectives” which lets advertisers ask Facebook to “Show this to people who are more likely to: [Like my Page] or [Install my app] or [Click on my ad or sponsored story]“. It’s also trying a simpler interface and allowing more targeting options to be layered.
With the test features, advertisers can specify the action that they want to their ads to achieve. The current interface only allows ads to target precise interests or broad categories in one campaign, the new interface would allow them to do both.
Read more details on these Facebook tests at techcrunch.