Facebook is planning to make its new Timeline format available for brands later this month, according to a report.
Citing “executives briefed on Facebook’s plans,†Ad Age is reporting that Facebook will use its Feb. 29 conference for marketers in New York to announce the initiative. Facebook will start in beta with a “handful of brands,†says Ad Age.
Opening up Timeline gives brands some new options for self-expression on Facebook. In addition to outlining their corporate history (something Lexus already tried via a Facebook app), they can also take advantage of Gestures that go beyond Liking.
Learn more about this new feature, and examples of what these brand pages will look like at Mashable.
Tags: brand, Facebook, Social media
