It has been nearly 2 months since the official launch of Facebook’s Timeline for Pages. In that short amount of time Facebook has seen a lot of changes ranging from Facebook’s IPO, to the Pages Manager and new camera applications for mobile.
Target – Target Corporation’s Facebook page is all about planning ahead. Whether it’s giving a gift to a friend or registering for your wedding, Target has everything under control.
Standout Feature: Give A Gift With Your Friends. Target has developed a Facebook application that allows you and your friends to put money towards a giftcard for an individual. Perhaps you’re all attending a wedding and want to go in on a present together, or don’t want to burden one person with all of the costs for a gift.
Engagement Strategy- integration of #TargetChat. Not only users participate in a live chat but Target also archives and shares previous chats run by their company.
Read more about brands who have adapted to change at toprankblog.