Brands and individuals have shared space on Facebook for some time, blurring the line between social networking and marketing. Both rely on “likes†as a yardstick for popularity, even if their intentions differ.
Branded Facebook pages do not fare as well as other types of content, though, according to a Crowd Science survey. They had the lowest number of “likes†(9% of users) compared to wall posts, photos and comments (16%) and videos (12%).
Most important features for those who ‘Like” Brands:
- Presence of sales and promo codes.
- Customer service aspect of a brand’s Facebook page.
- Those who “like†brands also like sharing experiences, whether positive or negative.
It is not easy for brands to compete with friends and family on Facebook. Â Instead, marketers would do better to focus on being there to answer questions, provide customer service support and broadcast promotions.
Read more details on this study at emarketer.
Tags: brand, Customer service, engagement, Facebook, Social media, Social Media Marketing
