Facebook has announced that its advertising metrics will include new data points labeled actions, measuring how campaigns fulfilled specific marketing objectives.
The actions data will appear in Facebook’s ad manager tool, comparing how paid campaigns performed versus specific goals, such as usage of apps, credits spent, or page posts.
For instance, a concert venue with a ticket application on its page could measure how many people used the app to make purchases after seeing advertisements about it on Facebook.
This latest change could be particularly useful for ads application programming interface partners that help advertisers optimize their campaigns.
Read more details on these Facebook changes at allfacebook.