Facebooks Adds Sponsored Stories to ‘Pages You May Like’

Facebook appears to be testing Page-Like Sponsored Stories in a mobile module called “Pages You May Like.”

With this new module, the social network is showing some users two Sponsored Stories at a time. This increases Facebook’s mobile inventory, but it’s unclear how it might affect clickthrough rates. Two ads are now competing next to each other, but the unit includes a large thumbs-up symbol. It’s unknown whether this format is being tested only for premium advertisers working with Facebook directly or whether any mobile Sponsored Story is eligible to be shown here.

Read more details on this new feature at insidefacebook.

 

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This entry was posted on Monday, August 6th, 2012 at 3:33 pm and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

  • http://profiles.google.com/elw0214 Elaine Williams

    Great! I came here to find out how to BLOCK these annoying pages. Not helpful.


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