Facebook’s Subscribe Button Works Best With Engagement

Allfacebook posted about how U.S. media analyst Jim Romenesko questioned the quality of his subscribers on the social network, Facebook’s Journalist Program Manager Vadim Lavrusik showed there may be better question.

What kind of Facebook subscribers are you getting?

Lavrusik has 71,090 subscribers, nearly five times as many as Romenesko, whose journalism career has lasted longer by more times than that.

But Lavrusik just demonstrated that the subscribe button doesn’t automatically engage readers. Perhaps just asking questions isn’t enough, but rather starting a dialogue.

Journalists have experienced a 320 percent increase in subscriptions since November, 2011.

Read more about the best ways to use Facebook’s subscribe button at allfacebook.

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