Have you seen the viral video everyone’s talking about this week?
It shows a FedEx delivery person tossing a computer monitor over a fence. Thus far, it’s grabbed more than 4.5 million views on YouTube.
Bad news for FedEx—particularly its PR team, who are most likely working to put the situation to rest.
In an attempt to squelch the emerging firestorm, FedEx took to social media, issuing a series of tweets and a blog post in which it explains that the company apologized to the the customer who received the monitor and made good.
Read more details on how FedEx resolved this issue through social media at PRdaily.
Tags: brand, Social media, YouTube
