Last week Google+ launched Google Plus Communities.
What is it? Think of Communities as Google’s answer to Facebook or LinkedIn Groups. They are discussion streams centered around topics or common interests, aimed at helping users engage with others on the platform that might share similar passions.
What does it mean for brands? Google+ has already been embraced by many brands but often – as on other networks – a ‘branded’ page isn’t the most natural place to reach out to other users. Common interest groups – structuring your discussions around themes – allows brands to talk in a less commercial way. If you are an expert in a particular area, then Google is giving you another way to demonstrate this and connect with others that share this view.
Read more details on this new Google+ feature and its importance for brands, search, and PR at econsultancy.