On Sunday Felix Baumgartner passed the speed of sound as he broke a 52-year-old record for the highest recorded parachute jump.
econsultancy discusses some lessons we can take away from the jump:
Develop a story: Create a hook that will engage an audience.
Capture as much content as possible: RedBull captured as much video footage as possible to assist in further content promotion.
Provide content worth sharing – and introduce your audience to something new: Red Bull went further than simply integrating social buttons into their site. They provided great content which could be shared and used.
Get contact details for further communications: Red Bull has its own dedicated site for the press to use to gain photos, video, and fact sheets.
Spin-out content into the future: One of the mnemonics used within content marketing is COPE: Create Once, Publish Everywhere.
Read more details on each of these content marketing lessons at econsultancy.