Starting today, Foursquare is opening up Explore to people who aren’t registered users, meaning anyone can use the tool to discover local recommendations right off its redesigned homepage. This also means Foursquare is about to make a direct play to win over a new audience that extends much further than its current 25 million users, who are currently making one million search queries a day. Making Explore available to anyone, regardless of if they’ve ever used Foursquare, helps extend Foursquare’s potential reach and, ultimately, helps it posit itself as less of a social-based check-in service and more of an all-purpose local search tool to rival efforts from Google, Bing, and Yelp.
Read more details on this new feature at fastcompany.
Tags: foursquare news