Some users are more interested in knowing what their favorite businesses are up to when they’re not there, rather than when they’re already checked in.
Foursquare’s new Local Updates is just for them. The feature, launching today, lets your favorite businesses send you text, photo, or specials updates that clue you into what they’re offering, even when you’re not physically there. So if you’ve liked a business on Foursquare or checked into one several times, you’re considered a loyal customer, and will automatically start receiving their updates. True to its namesake, Local Updates only lets merchants push specials at you when you’re nearby and thus reasonably able to swing a visit.
Read more details on these Foursquare updates at fastcompany.