Todayâ€™s social media best practices will show you the marvels of creative marketing in social networks.Â The idea of buying with friends is not necessarily new. But, sharing in purchase experiences, interacting with products through connected apps, and influencing decisions through social and mobile networks is quickly becoming â€œthe next big thing.â€
Like social media, social commerce is bigger than how we view social today â€“ meaning its bigger than Facebook, Twitter, FourSquare and Groupon.Â This is about building meaningful relationships with customers. This is our opportunity to create useful and shareable experiences that satisfy the needs of consumers and sparks engagement between brands, retailers, friends, and friends of friends.
For those who seek inspiration or justification, Spinback assembled some astounding facts:
- 90% of all purchases are subject to social influence
- Social commerce is expected to generate $30 billion in 2015
- Facebook friends are four times more valuable than Twitter followers
For more infographics and details on the trends in social commerce check out Briansolis.