A Sharing Economy
There’s little question that we’ve entered into a “sharing economy,” creating an economic landscape wherein both for-profit businesses and non-profit organizations leverage the power of content sharing, to the greatest extent possible, to get the word out about their products, services, programs, and promotions.
The Power of Collaborative Consumption
The balance of power has shifted noticeably from big business to the person on the street. We’ve become collaborative consumers, sharing with one another, across a multitude of networks.
The collaborative mindset is gradually beginning to be applied to production and not simply to consumption.
Read more insights on social sharing and collaboration at scottmonty.