Recognize any of the guys in the picture above? Odds are that most of India’s 1.2 billion people do.
Salman Khan and Aamir Khan are two of Bollywood’s most successful actors at the box office and are having a humble standoff insisting that each other is the more popular star. Salman just wowed Indian audiences with Bodyguard, a romantic action-dance flick in which he falls in love with the daughter of a wealthy nobleman and takes his shirt off a lot.
There is no relation to the iconic 1992 Whitney Houston and Kevin Costner epic “The Bodyguard.” Nor are there any Whitney/Bollywood musical mash-ups on the soundtrack. Khan’s Bodyguard is the second highest-grossing film in the history of Bollywood, yet I’m betting that it’s not a popular Netflix selection in Manhattan’s Little Italy or the Bronx.
Similarly, I’m betting that most cab drivers in Mumbai could not care less that Yankees shortstop Derek Jeter is struggling with his “old age” this summer. They have no stake whatsoever in who wins the American League East.
So, it goes without saying that expecting Bollywood photos to resonate with your American Facebook fans is not savvy marketing. Similarly, the New York Yankees aren’t going to light up the “Likes” thumbs with your brand’s Indian followers.
Wouldn’t it be grand if your Community Manager could individually target uploaded Facebook photos to specific markets?
Oh, they already can.
Sprinklr’s GeoTargeting of Facebook Photo Uploads allows you to share individual photos with only designated geographical regions. The feature becomes available whenever you upload a single pic on your brand’s Facebook wall. Photos uploaded to Facebook albums cannot be isolated for targeting.
Global brands by definition enjoy a universal appeal across cultures, but like politics, marketing is local, local, local. GeoTargeting ensures that you can tailor relevant customized content to some without alienating the rest of your customers.
(Sprinklr clients can read additional notes on GeoTargeting Single Facebook Photo Uploads here).