Getting the Most Out of Facebook Ads

When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story.

This year, some marketers have reduced spending on Premium ads so they can reassess the ads’ effectiveness. As a result, Facebook has seen weaker-than-expected revenues in 2012. However, the company has another side to its ad business, and that self-serve platform, Marketplace, is gaining new prominence.

According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents. But fewer than one-third of respondents targeted people based on their language (26%) or their education (24%).

Read more details on Facebook Marketing at emarketer.

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This entry was posted on Tuesday, June 26th, 2012 at 10:36 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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