When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story.
This year, some marketers have reduced spending on Premium ads so they can reassess the ads’ effectiveness. As a result, Facebook has seen weaker-than-expected revenues in 2012. However, the company has another side to its ad business, and that self-serve platform, Marketplace, is gaining new prominence.
According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents. But fewer than one-third of respondents targeted people based on their language (26%) or their education (24%).
Read more details on Facebook Marketing at emarketer.