AllFacebook shares tips on how companies can optimize their Facebook Social Search:
1. Get your house in order: Ensure that your Facebook page is as complete as possible.
2. Start thinking in pictures — minimize links: Only directly shared photos and videos will show in photo and video searches, so minimize links off Facebook for this type of post.
3. Keep building your community: Graph search will boost the value of this community; the more fans you have, the more likely you are to show up in a user’s search.
4. Encourage sharing: Search results will be highly personalized. Brands need to think about how they can strengthen the relationship with their fans by encouraging sharing of content from their page.
Read more details on how to get the most out of Facebook’s social search at allfacebook.