Social Business is everybody’s business when it comes to modern internet marketing. IBM’s social business efforts are really at the forefront of this trend. Ben Edwards is the VP of Digital Strategy at IBM and leads the strategy, design and development of IBM’s marketing and communications in the digital realm. Ben joins us today to share his insights into the journey of not only embracing the social web for external marketing, but to adapt and adopt social media tools internally to empower socialized marketing.
Companies of all shapes and sizes, in every industry, are increasingly adopting social media strategies and technologies for their marketing efforts, using Facebook to reach out to customers or YouTube to demonstrate new products. These are good first steps, but there is so much more that â€œsocialâ€ has to offer. The era of social business is here and it is becoming clear just how transformative it will be for B2B marketers.
In order to fully realize the power of social business as a marketer, you must be willing to embrace the transition from outbound marketing to social media and digitally enabled inbound marketing. Here are several ways to start socializing your marketing efforts on your journey to becoming a social business marketer.
Key take aways:
Expertise Location â€” Connecting experts with customers, prospects, and the knowledge seeking public
Crowdsourcing â€“ Encouraging participation through open social technologies
Community Creation â€“ Creating social and digital experiences to collaborate, listen and engage
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