Global revenue from social media is expected to spike 43.1 percent from 2011 on the back of growing maturity among social media users and continued strong contribution from advertising and, increasingly, social games, according to Gartner.
In a new study released on Thursday, the research firm said worldwide social media revenue is forecasted to reach US$16.9 billion in 2012, which is up 43.1 percent from 2011′s US$11.8 billion. Advertising remains the main revenue driver, and is expected to reach US$8.8 billion at the end of the year, it added.
Social games, though, has been growing rapidly with revenue more than doubling between 2010 and 2011, and is projected to hit US$6.2 billion in 2012. Revenue from subscriptions will amount to US$278 million, it stated.
Read more details at ZDnet.