With the launch of Facebook’s Open Graph marking campaign, it will be easier for companies to show in your News Feeds. Since people have started to stress the importance of social media, brands have been working tirelessly to pop up in your Facebook, Twitter, and Google account. However, they have been less worried about why they should be seen on these pages, and more focused on your impression.
This has caused consumers to increase their ability to tune out these new marketing channels, and created a stream fatigue against the constant company noise on their social profiles. It is fundamental that brands start to question their presence before wasting resources to make an appearance where it may simply just annoy a potential customer.
Companies should present potential customers with intentions first, and understand it is much harder to regain trust than to establish a relationship where expectations come first.
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