Grocery Stores Plan to Shift to Social

Emarketer discusses how the ongoing shift in consumer habits will be pushing the grocery industry in a distinctly social direction.

Research from Valassis Shows:

- Three-quarters of grocery retail executives surveyed in the US in March said they would use print media this year for marketing purposes, but just 17% expected to be doing so five years from now.

- Social media, by contrast, was expected to go from just 12% usage in 2012 to 65% usage in the next five years.

- The grocery retail executives said they would be changing their promotional strategies to account for lower newspaper circulation by increasing investments online (22%).

Read more details on this study at emarketer.

 

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This entry was posted on Tuesday, September 11th, 2012 at 1:20 pm and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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