Emarketer discusses how the ongoing shift in consumer habits will be pushing the grocery industry in a distinctly social direction.
Research from Valassis Shows:
- Three-quarters of grocery retail executives surveyed in the US in March said they would use print media this year for marketing purposes, but just 17% expected to be doing so five years from now.
- Social media, by contrast, was expected to go from just 12% usage in 2012 to 65% usage in the next five years.
- The grocery retail executives said they would be changing their promotional strategies to account for lower newspaper circulation by increasing investments online (22%).
Read more details on this study at emarketer.