Airlines are using twitter to connect with their customers more than ever. Last month, Airlines sent over 47,000 tweets to over 2  million followers.  Cebu Pacific took the prize for the most mentions on Twitter, with over 2000 more tweets than their closest competitor, Air Asia. However, Air Asia did send out the most tweets last month, sending over 4000 tweets in January. Air Asia received the best in class award for their interaction with customers, averaging 5.9 percent response to all tweets. Airlines are understanding the importance of reaching their global audience through twitter, and has increased overall Twitter use 11 percent in the last month alone.
For more detailed information and to see what customers are tweeting, take a look at the infographic from All Twitter.
Tags: air asia, airlines, cebu pacific, Customer service, engagement, Social media
