Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers.
According to the “State of the Blogosphere 2011†report, 38% of all bloggers post about brands that they love or hate and 34% write product or service reviews.
Key Findings which will be of interest to enterprise social media practitioners :
- 68% of bloggers are influenced by other blogs they read.
- Most bloggers have a good relationship with brand representatives. 49% characterized their interactions with such representatives as somewhat or very favorable.
- Of all bloggers, 17% said brand representatives had asked for things that would compromise the credibility or content standards of the blog.
As bloggers continue to grow in influence, their coverage of brands will be of greater interest to companies. Brand representatives who connect with bloggers must be sure to keep the relationships thriving.
Read more on how blogs are influencing purchases and recommendations at emarketer.
Tags: Blogs, brand, Customer service, engagement, Social media, Social Media Marketing
