How Brands Must Combine Paid, Owned and Earned Media

A recent Altimeter report analyzed how brands must combine paid, owned, and earned media.

Report Highlights Include:

- Overview of needs, market definitions, overview of brands, agencies, and software providers.

- Three framework graphics ideal for powerpoint: Converged Media venn, use case workflow, criteria checklist.

- Checklist of 11 criteria required for converged media success.

- Four real world case studies bringing this concept to life from four leading brands.

- Pragmatic recommendations for marketing leaders for internal needs, agency strategy, and vendor deployment.

Read the full report at webstrategist.

This entry was posted on Saturday, August 18th, 2012 at 10:20 am and is filed under Social Marketing@Scale. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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