Here are some thoughts from the Sprinklr Social@Scale Thinking Series with Ogilvy SVP of Global Strategy and Planning, and best-selling author, Rohit Bhargava.
(You can watch the entire recorded webinar here)
A couple key points from his presentation:
- Social media teams should be focused on long-term engagement, instead of mini-spikes in activity. The goal of doing Social at Scale, is to find what pockets of your strategy is working, and take that approach onto the entire population you are trying to reach.
- Understand what your customer is looking for out of the relationship with your brand. They don’t always want to be your friend, and may be looking for instruction instead. Make sure you conversation is adding value to your consumer.
- Marketing boils down to a simple truth… that we do business and build relationships with people we like.
- Brands extend onto social networks and assume that people will be willing to share content without altering it. People want to claim some ownership of what they post online, and your brand needs to actively work to share a social experience.
Rohit Bhargava has recently published his second book, Likeonomics.
Our next Sprinklr Social@Scale Thinking Series will be July 24, 1 pm EST with John Moore from Brand Autopsy on “Passion Makes Perfect”. Register here.