For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too.
Facebook announced its plans to offer search-based advertisements called Sponsored Results last month. It seems that if Sponsored Results comes out of beta and expands to more advertisers, the competitive landscape of the social network may increase to the point that businesses will have to pay for these ads just to ensure they aren’t being overshadowed by competitors. In the process, Facebook can collect more revenue than ever.
Read more details on how Facebook search ads are changing the competitive landscape for business at InsideFacebook.