The rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations, and consumers have always been better than marketers at influencing other consumers.
Facebook’s open graph reinforces the importance of fostering C2C sharing. With third-party action and object integration, brands can now create contextually relevant interactions across all touch points before driving traffic back to their branded Facebook page.
By giving consumers the tools to share their passions about brands, their actions and expressions can create structured stories about a wealth of consumer preferences, which are then seamlessly distributed to the Facebook timeline, news feed, and ticker for all of their friends to see. Further, the stories will remain “pinned” to the consumer’s timeline in a persistent “brand billboard” of ongoing updates, which tell the story of the relationship between the consumer and the brand.
Read more on the impact of Facebook Open Graph feature at allfacebook.