Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product?
Alchemy Social, tracked avid engagers of the company’s Facebook page, those who were non-active fans, and those who were not fans of the business on Facebook to see how often they visited the company’s online store.
Here’s what Alchemy found out:
- Visitors who interacted with the ads were 20 times more likely to visit the brand’s online store than those who didn’t interact.
- Facebook users who interacted with the ads were three times more likely to go to the online store.
- People on Facebook who didn’t interact with the ads were four times more likely to visit the online store than people who are not Facebook users.
Read more insights at allfacebook.
