Pinterest, an online bulletin board for your favorite images, is already experiencing wild growth. The site registered more than 7 million unique visitors in December, and it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined.
How It’s Being Used
Perhaps the most powerful business application is the ability to post images of your company’s products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.
Driving Sales
Pinterest already is driving buyers to some websites. In the last six months, the retail deal site ideeli.com has seen a 446 percent increase in web traffic from Pinterest and sales resulting from those visits have increased five-fold.
Is Pinterest Right for Your Business?
The site does have some drawbacks for businesses. If your product or service isn’t particularly visual, your images may not tie directly back to your brand.
Learn more about how you can use Pinterest for marketing at entrepreneur.
Tags: advertising, pinterest, Social media, Social Media Marketing
