How Social Media Proves Value and Gets Budgets

In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013.

Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there. Only 40% of B2B marketers said the same of Facebook.
These investments in social sites are showing results. Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site. This was compared to 39% of B2B marketers who reported leads.
Read more details on this study at emarketer.

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This entry was posted on Monday, September 17th, 2012 at 1:54 pm and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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