In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013.
Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there. Only 40% of B2B marketers said the same of Facebook.
These investments in social sites are showing results. Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site. This was compared to 39% of B2B marketers who reported leads.
Read more details on this study at emarketer.
