At Blogworld, Callan Green from Sony Electronics presented Sony’s new Pinterest strategy and highlighted how businesses can get started in this growing space.
Sony’s strategy is to build a community and engage fans. They do that by creating pins and boards focused on three main objectives:
Driving sales through its new products board
Creating brand affinity with boards such as its retro Sony board
Building community acquisitions with techy geek fun
Sony’s Pinterest community has:
Over 2300 brand followers
1200+ likes on Sony pins
More than 2500 pins from sony website
For Sony, the Pinterest platform has driven:
800 percent increase in traffic from Pinterest to the Sony store website
2.5 times the traffic driven by twitter (which has 80,000 followers) to the website
Ten times more clicks of the Pin-it button than the Tweet This one
Read more details at econsultancy.