How Sony Uses Pinterest to Drive Traffic

At Blogworld, Callan Green from Sony Electronics presented Sony’s new Pinterest strategy and highlighted how businesses can get started in this growing space.

Sony’s strategy is to build a community and engage fans. They do that by creating pins and boards focused on three main objectives:

Driving sales through its new products board
Creating brand affinity with boards such as its retro Sony board
Building community acquisitions with techy geek fun

Sony’s Pinterest community has:

Over 2300 brand followers
1200+ likes on Sony pins
More than 2500 pins from sony website

For Sony, the Pinterest platform has driven:

800 percent increase in traffic from Pinterest to the Sony store website
2.5 times the traffic driven by twitter (which has 80,000 followers) to the website
Ten times more clicks of the Pin-it button than the Tweet This one

Read more details at econsultancy.

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This entry was posted on Friday, June 15th, 2012 at 12:07 pm and is filed under Social@Scale: Reporting Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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