How to Measure Your Facebook Campaign ROI

Your Facebook Campaign

Before you create a Facebook campaign for your business, you need to have a set of goals and an accompanying strategy of how to achieve them.

After you have implemented your strategy, you will need a system in place to measure how effectively you are reaching those goals.

There are two major analytics tools you can use: Facebook Insights and Google Analytics.

Facebook Insights:  metrics on how your followers are using your fan page. With Insights, you can see how many new and active users you have in a time frame,how often your content is shared, and information on the demographics of your users.

Google Analytics:  Google Analytics doesn’t provide the same amount of demographical information about your users. However, it does provide a much broader range of dimensions for user.

Read more details on measuring your Facebook campaign ROI at business2community.

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This entry was posted on Friday, April 27th, 2012 at 10:22 am and is filed under Social@Scale: Reporting Manager, Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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