How to Optimize LinkedIn’s New Company Pages

LinkedIn’s  improvements have put functionality and community first. Econsultancy reviews ways to optimize your business page on LinkedIn.

1. Banner images: Here you’ll want something bold and eye-catching. If you aren’t a major company with an instantly recognizable logo, then consider adding information including a strapline to your banner.

2. The news feed: The news feed updates have been given a bright, airy makeover, with room for larger, more attractive images, and new targeting options.  Make sure you plan ahead so that content you post here ties in to your wider strategy.

3. Company profile: Scroll to the bottom of your recent updates and you’ll notice that your company profile also appears on the front page.

4. Products, places, careers and more: Make sure you’ve added location information to the sidebar on the right of the page, and if possible update your products and services list with your most popular items.

Read more details on the LinkedIn updates at econsultancy.

 

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