How to Use Pinterest Contests for your Business

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

Why Pinterest Contests?

- Pinterest is the third most popular social network in the U.S. in terms of traffic.

- Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.

- Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.

- Pinterest accounted for 3.6% of referral traffic as of January 2012.

- Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.

Read more details on Pinterest contests, and case studies at socialmediaexplorer.

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This entry was posted on Monday, August 20th, 2012 at 9:48 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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