How Top B2B Companies Are Using Facebook

Major B2B companies have been able to tap into Facebook’s potential and benefited from it. This is how some companies that are utilizing Facebook well.

Dell – Selling their products to businesses and consumers, Dell decided to establish a Facebook page dedicated to businesses. It positioned the page as a resource and tool for its audience to want to come back to in order to receive information about topics currently relevant to them.

Cisco – As a way to build great rapport with their fans, Cisco declares a SuperFan which affords the winner to have their picture embedded on the Cisco Facebook page profile picture. In addition, Cisco does a great job of integrating their YouTube, Twitter, and Flckr accounts which increases interaction with their Facebook fans.

Read more case studies on how B2B companies are using Facebook at afterinteractive.

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This entry was posted on Tuesday, April 17th, 2012 at 1:11 pm and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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