Major B2B companies have been able to tap into Facebook’s potential and benefited from it. This is how some companies that are utilizing Facebook well.
Dell – Selling their products to businesses and consumers, Dell decided to establish a Facebook page dedicated to businesses. It positioned the page as a resource and tool for its audience to want to come back to in order to receive information about topics currently relevant to them.
Cisco – As a way to build great rapport with their fans, Cisco declares a SuperFan which affords the winner to have their picture embedded on the Cisco Facebook page profile picture. In addition, Cisco does a great job of integrating their YouTube, Twitter, and Flckr accounts which increases interaction with their Facebook fans.
Read more case studies on how B2B companies are using Facebook at afterinteractive.