How Yahoo! Is Evolving Their Social Media Strategy

Socialmedia.Org‘s BlogWell series is where members of SocialMedia.org share case studies on their social media initiatives. These presentations are always candid, insightful looks behind the scenes of the biggest social media programs on earth.

As a preview, check out the case study Yahoo!’s Robin Zucker shared at their most recent BlogWell in San Francisco. In it, Robin talks about their summer movie program on Facebook that grew their fan base to over 30 million.

Read more details at socialmedia.org.

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This entry was posted on Tuesday, June 5th, 2012 at 9:22 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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