The infographic below on AllFacebook displays Key findings on Who’s driving shopping traffic for retail sites. A study by RichRelevance concluded:
- Facebook was by far the dominant social media source of shopping sessions, at 85.8 percent, followed by Pinterest at 11.3 percent, and Twitter at 2.9 percent.
- Shoppers who arrived at retail pages via Facebook viewed nearly seven pages per visit, compared with slightly more than four for Pinterest and under three for Twitter.
- In terms of converting these visits into sales, Facebook once again led, with a 2.63 percent conversion rate, followed by Twitter at 1.09 percent, and Pinterest at 0.93 percent.
Read more details on what’s driving traffic for retail sites at AllFacebook.