Infographics are not a Social Media Strategy: The Need for Social Producers

BrianSolis discuss how some infographics today are no more than visual press releases with graphical elements tied to information.  The key is to think less about the packaging and more about the story. It’s time to put the social in social media and craft the story you want people to talk about and share.

Re-imagining Content as Social Objects: Who are you creating for? Are you trying to seek the embrace of your customers and the people who influence them or are you designing for those who will approve and fund your campaign?

Social Producers are the New Storytellers: The difference between Social Producers and traditional content creators is that they begin with the social outcomes they wish to see and reverse engineer content strategies to enliven them.

Read more details on the need for social producers at briansolis.

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This entry was posted on Wednesday, September 26th, 2012 at 11:29 am and is filed under Social@Scale: Community Manager, Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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