BrianSolis discuss how some infographics today are no more than visual press releases with graphical elements tied to information. The key is to think less about the packaging and more about the story. It’s time to put the social in social media and craft the story you want people to talk about and share.
Re-imagining Content as Social Objects: Who are you creating for? Are you trying to seek the embrace of your customers and the people who influence them or are you designing for those who will approve and fund your campaign?
Social Producers are the New Storytellers: The difference between Social Producers and traditional content creators is that they begin with the social outcomes they wish to see and reverse engineer content strategies to enliven them.
Read more details on the need for social producers at briansolis.